Tuesday, November 23, 2010

Memorabilia of the Week: OFF Retail Guide

Here we have a nice promotional piece/retail guide for the release of "05:22:09:12 OFF"
This was given to retailers to inform, promote and assist in ordering the current album and to push the back catalogue as well.

It begins with some nice quotes from the mainstream press, largely capitalizing on Front's Lollapalooza stint in the summer of 1993.
Following a piece describing the album OFF and the promotional materials that would be issued to coincide with the album release (one being the very large promotional poster spotlighted on the November 4 blog). 
Advertising for OFF included ads in DC Comics ("mostly from their futuristic title series") and the other alternative magazines popular in the day.
Brief tour details then follow.

I find it interesting in the "Selling Points," the validation that Front had sold over 100,000 copies of each of their albums!

05:22:09:12 OFF Retail Guide (front)

05:22:09:12 OFF Retail Guide (back)

1 comment:

  1. So nice to read these retail guide. 100.000 copies sold of both albums ? Really good numbers for a label like Epic. It's a pity that 242 and Epic didn't worked together anymore. But I think the pressure over the band was so high.
    Thanks for sharing this stuff ! Most of those stuff I've never seen before !